Rural Mart

NABARD's sponsorship of this initiative underscores its commitment to fostering financial inclusion and sustainable rural livelihoods. Collaborating with KKSCO, an organization known for its dedication to community well-being, has proven to be a strategic partnership that aligns with both entities' missions.

The Rural Mart initiative revolves around providing SHGs with a tangible platform to showcase and market their products and services. SHGs, which are formed by women from the local communities, often possess skills and talents in various sectors, such as handicrafts, food processing, textiles, and more. However, these skills often remain untapped due to limited exposure and access to markets.

With the Rural Mart, KKSCO and NABARD have facilitated a transformative change. The platform acts as a marketplace where SHG-produced goods are displayed and sold. This not only empowers SHGs economically but also enhances their entrepreneurial spirit. By directly connecting the SHGs to consumers, the initiative eliminates intermediaries and ensures that a larger share of the profits reaches the grassroots level.

The Rural Mart also serves as a space for capacity-building and skill enhancement. Workshops and training sessions are organized to equip SHG members with business management skills, marketing strategies, and financial literacy. This holistic approach prepares them to manage their enterprises more effectively, promoting long-term sustainability.

The impact of the Rural Mart initiative is profound on multiple levels. Economically, it bolsters the income of SHG members and contributes to poverty alleviation. This income infusion often translates to improved living standards and better education for children.

Socially, the initiative fosters a sense of community and collaboration. SHG members come together, share experiences, and collectively work towards their goals. This not only strengthens social bonds but also encourages the exchange of ideas and innovations among these women entrepreneurs.

The Rural Mart's success also echoes NABARD and KKSCO's shared commitment to rural development. By connecting local talent to a wider market, the initiative transforms the narrative of rural communities from being solely consumers to becoming active contributors to the national economy.

Location of the Rural Mart

1.      Sohra Road, Mawjrong Village, Laitkhroh Block, Meghalaya

2.      Lumdaitkhla, Bhoirymbong Village, Meghalaya